Curiosity Shop is an American children's educational television program produced by ABC-TV in 1971, capitalizing on the success of Sesame Street. Sponsored by the Kellogg's cereal company, Curiosity Shop was broadcast Saturday mornings from September 11, 1971, to January 6, 1973. The program featured three inquisitive children who each week visited a shop populated with various puppets and gadgets, discovering interesting things about science, nature and history. Each hour-long show covered a specific theme: clothing, music, dance, weather, the five senses, space, time, rules, flight, dolls, etc.