Jiang Zhou comes from a family obsessed with love, where generations have been driven mad by it, from his great-grandfather's rebellion and sale of ancestral property for love to his father's abandonment of the family business for romance. To avoid becoming "love-obsessed" himself, Jiang Zhou has established a strict "no dating after marriage" rule for himself. The female lead, Huang Yiyi, appears dignified and reserved, chosen by Jiang Zhou precisely because of her "family background." But secretly, she's a "big glutton"—unable to hide her lust for her husband. Within the framework of a contractual marriage, the two engage in a sweet and tug-of-war between a "celibate husband" and a wife who can't hide her cravings.